This exclusivity did create some initial demand among young people, but it’s not a long-term strategy to generate interest in a new product.Īt some point, an app has to launch and see if it can stand on its own. In order to access the app, you’d have to get an invite code from an existing user or join a waitlist.
In part, Shuffles’ adoption could be suffering because the app remained invite-only even as it was gaining traction through viral videos. The firm says Shuffles has seen approximately 607,000 worldwide installs to date, according to its estimates. Last month, Shuffles was downloaded 20,000 times worldwide, a big drop from the 211,000 iOS installs it saw in its first month on the App Store in July 2022. 228, according to data from app intelligence firm Sensor Tower. While Pinterest’s flagship app remains the No. This resulted in Shuffles surging to become the No. The app grew in popularity with Gen Z users, who used the creative expression tool to make “ aesthetic” collages, sometimes set to music and posted to TikTok, or shared privately with friends or the Shuffles community. Pinterest’s new collage-making app Shuffles is now available to the general public, after entering an invite-only test phase earlier this summer.
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